Customer wanted a b2b campaign focused on HR specialists and even on entrepreneurs that would promote the high professional standards of their work and the idea that the color of one’s skin, or the fact that they belong to a certain ethnic / national minority, should not be a factor that decides their acceptance or refusal at job interviews. Their professional qualifications should be the only decisive factor.
Result of campaign
Honestly, we were very pleasantly surprised by the jury’s decision, which chose to award us with first place in the categories of Print in the national round of Young Cannes Lions. The vast majority of works have been redesigned photo-visuals at a high level, perhaps because the jury decided to prefer simplicity and conciseness. We are proud that we were able to be a part of the International Festival of Creativity in Cannes and represent Slovakia at this prestigious international competition!