In cooperation with Triad advertising, we participated in a tender for a new campaign for the Czech non-alcoholic beer brand Birell. The concept was very interesting and we are glad that we were able to participate in such a collaboration.
Birell
The main idea came from Triad’s people, who tried to infuse the campaign with soul of the product. Thanks to the rich composition of the beer, they tried to use an active lifestyle approach to attract consumers and convey the energy of the product. Birell is a perfect drink after heavy physical activity, a favorite drink on tours, and it is this spirit that carried the entire campaign.
Design of interactive article
Part of infographic
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